Optimizing E-commerce Product Feeds with AI – Arçelik & Beko

May 8, 2025

Summary

Discover how Cyphien AI helped leading appliance brands Arçelik and Beko enhance their e-commerce performance by optimizing product feeds with dynamic, AI-powered content. This case study highlights the challenges, the AI-driven solution, and the measurable impact on conversions, revenue, and engagement.


Problem

Managing product feeds for Arçelik and Beko across multiple e-commerce platforms was labor-intensive and inefficient.

The product titles and descriptions were too generic and failed to reflect how users actually searched online. As a result, both paid and organic performance suffered — leading to lower visibility, fewer conversions, and underwhelming return on ad spend in a competitive and rapidly evolving market.

Our Solution

Cyphien AI introduced a dynamic and automated feed optimization process by leveraging AI-generated content. Here's how the solution addressed the problem:

  • Used real-time user behavior insights to generate search-optimized titles and descriptions
  • Automated updates to keep content fresh and relevant over time
  • Improved feed structure to align with platform-specific requirements
  • Continuously adapted to emerging trends in user intent and shopping behavior

By combining AI with market responsiveness, Arçelik and Beko were able to streamline operations and significantly boost content performance.

Impact
+147% Online Purchases

More users converted through content tailored to search behavior.

+172% Purchase Value

Larger basket sizes driven by higher purchase intent.

+93% ROAS Improvement

Better return on ad spend with more relevant content.

+65% Click Growth

Higher interaction from engaging product feeds.

Key Takeaway

This case shows how AI-driven feed optimization can solve deep-rooted inefficiencies in e-commerce. Through automation, personalization, and continuous adaptation, Cyphien AI helped Arçelik and Beko unlock more sales, better returns, and stronger user engagement — all while reducing manual effort.


In our project with Cypien, we accelerated and optimized our advertising copy revision processes. We achieved positive results thanks to effective advertising texts supported by artificial intelligence. We are curiously waiting for the results of the data-based texts to be created in the later phases of the project. The Cypien team during the process, provided great support with their solution-oriented and flexible approaches. We thank you for all the support throughout the process.

Mustafa Okudan
Digital Performance Lead, Arçelik

Cypien helped us improve our product feed for Arçelik and Beko dynamic ads by generating high-quality titles and descriptions for over 2,000 products. After uploading technical specifications and refining outputs with brand-aligned prompts, we achieved benefit-driven content. As a result, our dynamic ads became significantly more effective. Thanks to the Cypien team for their support!

Mustafa Boztepe
Client Success Director, Ingage