Summary
Discover how Cyphien AI helped leading appliance brands Arçelik and Beko enhance their e-commerce performance by optimizing product feeds with dynamic, AI-powered content. This case study highlights the challenges, the AI-driven solution, and the measurable impact on conversions, revenue, and engagement.
Problem
Managing product feeds for Arçelik and Beko across multiple e-commerce platforms was labor-intensive and inefficient.
The product titles and descriptions were too generic and failed to reflect how users actually searched online. As a result, both paid and organic performance suffered — leading to lower visibility, fewer conversions, and underwhelming return on ad spend in a competitive and rapidly evolving market.
Our Solution
Cyphien AI introduced a dynamic and automated feed optimization process by leveraging AI-generated content. Here's how the solution addressed the problem:
- Used real-time user behavior insights to generate search-optimized titles and descriptions
- Automated updates to keep content fresh and relevant over time
- Improved feed structure to align with platform-specific requirements
- Continuously adapted to emerging trends in user intent and shopping behavior
By combining AI with market responsiveness, Arçelik and Beko were able to streamline operations and significantly boost content performance.
Key Takeaway
This case shows how AI-driven feed optimization can solve deep-rooted inefficiencies in e-commerce. Through automation, personalization, and continuous adaptation, Cyphien AI helped Arçelik and Beko unlock more sales, better returns, and stronger user engagement — all while reducing manual effort.
